About DCM Consulting
Our Story
At DCM Consulting, we believe sales teams should spend more time selling and less time managing systems. Founded by Dallas McLennan, a sales leader with decades of experience — from cold calling to executive strategy — our mission is to help organizations unlock the full potential of their sales operations through better CRM design, implementation, and adoption.
Dallas played a key role in building Simplex Mobility from a Denny’s brainstorm to the largest Canadian-owned telecom expense management firm in the country. That journey taught him a hard truth: even the best sales teams are only as good as the systems supporting them. Poorly planned CRMs cost time, money, and morale — and that’s where DCM Consulting comes in.
Our Services
We specialize in aligning sales processes with CRM systems that work for your team, not against them. Our services include:
- Discovery and planning sessions with leadership and frontline teams
- CRM selection, migration, or reconfiguration
- Integration with calendars, automation tools, and other sales platforms
- Workflow optimization to reduce manual input
- Hands-on training with field-tested adoption strategies
- Ongoing support and refinement based on your real-world use
We don’t just implement software — we help build a sales engine that runs smoother, smarter, and more profitably
Our 5-Step Success Process
Discovery & Planning Sessions
Every company is different — and so is every CRM. We kick things off by hosting focused discovery sessions with leadership, sales, and customer success teams. These are done separately to encourage open feedback and uncover the real pain points in your current systems. We dig into what information leadership needs for forecasting and budgeting, and what tools the frontline teams need to do their jobs efficiently. This creates a full-picture view of your sales operation — from strategy to execution.
Outcome: A clear, collaborative blueprint of your CRM requirements from the people who use it daily — and the people who rely on the data.
CRM Selection & Right-Sizing
Too many companies are either overspending on tools they don’t fully use or underinvesting and forcing their teams to rely on spreadsheets and inboxes. Based on the planning session insights, we help you select the right CRM — or optimize the one you already have. We ensure the system can scale, integrate with your existing tech stack, and meet both team-level and executive needs.
Outcome: A CRM that fits — not one that frustrates. You get exactly what you need, without paying for what you don’t.
Streamlined Integrations & Workflow Automation
This is where we build efficiency into your sales engine. We connect your CRM to the tools your team already uses — like calendars, email, quoting systems, and meeting software — to eliminate unnecessary admin work. Tasks like activity tracking, follow-ups, and scheduling can be automated so that salespeople and customer success reps can focus on clients, not clicks.
Outcome: Reps save hours each week, managers get accurate and timely data, and your entire sales process flows with less friction.
Training, Testing & Team Adoption
Even the best CRM setup fails without buy-in from your team. We train your users in real-world workflows tailored to your business — no generic instruction manuals. We test the system together, take feedback, and fine-tune it to match how your team actually works. This step ensures smooth adoption and long-term success.
Outcome: A confident, capable team that sees the CRM as a helpful tool — not a burden or a time-waster.
Ongoing Support & Continuous Optimization
After launch, we don’t disappear. We offer continued support to address questions, user challenges, or new business needs as they arise. Whether it’s a new sales campaign, an integration with another platform, or simply refining the reporting structure — we’re here to keep your system sharp and evolving alongside your business.
Outcome: A future-proof CRM setup that grows with your team, backed by expert guidance when you need it.